Last year’s WorldDAB Automotive 2023 event featured discussion of the results of a then new survey of “recent and prospective car buyers” concerning digital radio in the car.
Commissioned by DAB association WorldDAB and conducted by radio-friendly research firm Edison Research a more in-depth examination will be the subject of a Jan. 31 webinar, “Dashboard Dialogue.”
A release explains: “’Dashboard Dialogue’ provides an in-depth review of DAB radio’s usability in the car — with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The new research was conducted across France, Germany and the U.K., through in-car interviews with radio listeners, and over 2,400 online interviews.”
On hand will be WorldDAB President Jacqueline Bierhorst and Edison Research Vice President of Research Megan Lasovick.
Considering the importance of the dashboard to radio stations there could be useful information here for most everyone.
The 30-minute webinar begins 14:00 GMT. Registration for “Dashboard Dialogue” is free.
Related:
Edison Research selects Top 10 findings of 2023
WorldDAB Summit 2023 records possible turning point
A matter of trust — good news for radio from WorldDAB
“Securing radio’s prominence” at WorldDAB Automotive 2023
WorldDAB publishes videos of automotive event
WorldDAB releases guidelines for in-car digital radio visuals
