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Edison Research has published its Top 10 audio content consumption findings of 2023. The company says this may help steer research directions in 2024.
- Children are engaged podcast listeners and grow into loyal adult listeners. Sources: The Kids Podcast Listener Report from Edison Research and Kids Listen, with sponsors American Public Media, Disney Podcasts, Tumble Media, and Wondery; The Gen Z Podcast Listener Report sponsored by SXM Media
- Diverse audiences are engaged podcast listeners. Sources: The Black Podcast Listener Report sponsored by SXM Media and Mindshare USA; The Latino Podcast Listener Report sponsored by LWC Studios, Latina to Latina podcast, Libsyn, Latino Media Network, and SXM Media
- British podcasters dominate the U.K. charts. Source: Edison Podcast Metrics U.K.
- Spoken word audio has reached another all-time high; podcasts now account for 36% of the total. Source: The Spoken Word Audio Report from NPR and Edison Research
- In-car listeners spend the most time listening to audio through a radio, but mobile devices continue to gain share. Source: Share of Ear from Weekly Insights
- Despite all the new audio choices on the in-car dashboard, radio is number one in France, Germany, and the U.K. Source: Dashboard Dialogue from Edison Research and WorldDAB.
- Level of education played a role in how Ohioans voted on abortion, but it’s not as simple as those with or without college degrees. Source: Edison Research Exit Poll/Ohio Referendum Issue 1, 2023
- Time spent with on-demand audio surpasses that spent with linear audio. Source: Share of Ear from Weekly Insights
- Most (58%) of audio listening now occurs in the home, mainly through connected devices. Source: Audio in Evolution sponsored by Amazon Ads.
- The Infinite Dial’s 25th year tracked the U.S.’s transition from dial-up to digital dominance, as 75% of those age 12+ have listened to online audio in the last month. Source: The Infinite Dial 2023, sponsored by Amazon Music, Wondery, and ART19
Edison Research has made the above insights available in video form here.
If ten findings aren’t enough, and you wish to dig deeper into audio consumption trends, you can find more insights from Edison Research here.
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