The station is part of Italy's Mediaset SpA media group
Monday’s #RadioWeek 2022 session, “Managing a Radio Station in the 21st Century,” tapped into the unquestionable future of radio: the youth.
If radio is to have a future, it will need to keep its eye on how young people — usually the early adopters of disruptive technology — consume audio content. Under the keen whip of RedTech’s Omar Essack, Haseena Cassim, Ken Benson and Ruediger Landgraf, spilled the beans on how to cater to young listeners and the secrets of using other tech to complement the radio offering.
- Haseena Cassim, managing director Yfm
- Ken Benson, partner/co-founder, P1 Media Group
- Ruediger Landgraf, head of strategy and digital at Kronehit Austria
- Moderator: Omar Essack, RedTech
Watch the video below.
Click here to see all the videos from RedTech #RadioWeek 2022.