Watch: How to make on-demand audio work

This was always going to be a lively session — tackling the thorny issue of on-demand audio. Both a threat to linear radio and a technical challenge for those stations willing to dip their toe in, it’s a topic that can polarize radio decision-makers. However, our panel of experts suggest that with the right approach on-demand audio and linear can co-exist profitably and that their relationship needn’t be considered a Succession-style kin rivalry for top dog.

Participants:

• Chris Bannon, S.V.P., head of global audio at Conde Nast
• Steven Goldstein, founder/CEO, Amplifi Media
• Chris Boyce, co-founder of Pacific Content
• Moderator: Omar Essack, RedTech

Watch the video below.

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