The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
Independent podcast platform Acast has launched a new campaign looking back at the first words uttered on some of the biggest podcasts from its network of more than 35,000 shows. Acast’s “First Words” campaign features the opening lines of the very first episodes of well-known podcasts from around the world and aims to inspire creators to start shows of their own.
Developed with agency partner Weirdo — and running across Acast’s inventory of 300 million monthly podcast listens — the campaign features the first words global podcasts, including Off Menu, The Adam Buxton Podcast, Forever35, Dope Black Mums and The Little Dum Dum Club.
The campaign will also feature amusing videos with top podcasters trying to remember their own first words and sharing insights into how they took those first steps themselves.
The launch of “First Words” follows research by Acast suggesting that more than 1 in 10 people in the United Kingdom plan to start podcasting this year.
“Even the longest podcasting journeys start with just one step. From Adam Buxton to your friend down the road, every podcaster has had to start somewhere and take that leap. Our new campaign hopes to inspire people to get started with their show and find their voice and audience,” said Lizzy Pollott, SVP marketing communications and brand at Acast.
“By rewinding hundreds of Acast podcasts, we’ve found the humble first words of shows that have ended up being listened to millions of times around the world. Some are funny, some shocking, some a little bit silly, but they all prove that — however, you want to start telling your story — Acast will help get it heard.”