Tomorrowland’s One World Radio is celebrating its third anniversary with an audio imaging update produced by Brandy. The ID package builds on the unique orchestral sound of the annual electronic music dance festival held in Boom, Flanders. One World Radio broadcasts worldwide on its app, in various European countries via DAB+ and FM, and is also on air on Saturdays via QMusic in the Netherlands and Fun in France.
When Tomorrowland launched a radio station three years ago, it chose Brandy as its imaging partner for One World Radio. Stijn D’hont, head of music programming at OWR, says, “Tomorrowland wants to bring people together — uniting the people of tomorrow with the sound of Tomorrowland, 24/7 across the world. Brandy is unique in its ability to communicate that DNA in its productions.”
“We’re building on the unique orchestral sound that is so characteristic of Tomorrowland,” says Tom Van der Biest, creative director at Brandy, explaining how the new ID is the basis for a toolbox in which One World Radio can easily process quotes and voiceovers. “The synths and timeless classical instruments come together in a tight hybrid orchestral sound. The intention was to immediately create a lot of momentum in the basic ID while still being able to build up enough musically.”
Want to know what the new ID sounds like? Leap into your bright purple leotard and listen.
