Targetspot is expanding into the Middle East and North Africa. Its digital audio inventory is now available for sale in Saudi Arabia, the United Arab Emirates, Turkey and Morocco, following the signing of agreements with local resellers.
The MENA region joins Latin America and the Nordic countries that Targetspot opened up earlier this year. The company now has a presence in nearly 15 countries via resellers.
Eric van der Haegen, strategic partner development director at Targetspot, says, “We have subsidiaries with sales teams in seven countries, but we regularly expand into new regions through reseller agreements. Whenever we can, we seek reciprocal access to inventory with these resellers, in addition to our global inventory, offering advertisers an incredible reach for their audio advertising! Our monthly inventory in MENA already exceeds 100 million allocations, with a listen-through rate of over 90% for the initial campaigns.”
