Rajar Q4 2024: U.K. radio maintains strong reach
87% of the U.K. adult population listened to radio in Q4 2024
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The research shows radio reaches up to 90% of the population in key markets
Broadcast industry vet Rich Redmond joins in
Einar Logi Vignisson on how Iceland’s public broadcaster stays adaptable, supports local music and maintains strong ad revenues
It is aimed at radio manufacturers, regulators and broadcasters
Technology, implementation progress and more to be discussed
The goal is to enhance ad targeting for audio streams
87% of the U.K. adult population listened to radio in Q4 2024
A total of 88.3% of the U.K. adult population listens to radio weekly
The stations will hit the air on Sept. 12
Europe’s largest radio company has appointed former Audacy executive John Fitzgerald to its digital audio advertising platform
New dance music streams from BBC Radio and Global launch via apps, DAB
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