Broadcasters Call to Review Blackout Laws
CRA: The rules were imposed pre-social media and are hopelessly outdated
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
CRA: The rules were imposed pre-social media and are hopelessly outdated
Enhanced metrics incorporate person-level demographic, socio-demographic, media behavior and purchase intent data to further inform podcast advertising decisions.
Former MD of RadioWorks Paul Cranwell has joined audio advertising platform AdTonos as VP of strategic partnerships.
Does context matter more than identity for advertising to be effective?
Adthos claims its latest product will revolutionize the radio industry with broadcast quality, AI-generated audio advertising. Adthos Creative Studio follows on from Ad-Server as part of the Adthos Platform, and is, according to the company, the world’s first browser-based digital
Despite COVID-19 lockdowns, revenue in all five major markets rose compared to 2020
Brings more than 11 years of experience in digital programmatic advertising
Solution dynamically adjusts audio ad background based on listener genre to create a less disruptive, more personalized experience
New brand campaign reminds businesses that people are ready to spend and are looking for ideas
Offers targeted advertising option to Australia, Canada and the U.K. following a launch in the U.S.
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