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2026 NAB Show Featured Videos

Susan Larkin outlines RCS strategy as broadcast technology shifts

by RedTech Staff April 21, 2026 4 min read
 Susan Larkin outlines RCS strategy as broadcast technology shifts
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Susan Larkin, the new CEO and president of RCS, has outlined her view of how broadcast technology is evolving, highlighting flexibility and collaboration as central to the company’s direction.

Speaking to RedTech at the 2026 NAB Show in Las Vegas, Larkin described a market undergoing rapid change, where broadcasters are rethinking workflows, distribution and audience engagement strategies.

Larkin positioned RCS as focusing on adapting to those shifts by aligning more closely with customers. She indicated that the company is prioritizing solutions that reflect the specific needs of different broadcasters, rather than applying a standardized model across markets.

She also highlighted the role of collaboration with RCS’s global partner base, suggesting that joint development and ongoing dialogue are becoming more important as the industry transitions toward more complex, hybrid operating environments.

Larkin’s comments come as broadcasters continue to integrate digital platforms, data-driven decision-making and new production technologies, placing greater emphasis on software systems that can adapt to changing operational demands.

You can watch the full “2 Mins of Tech” video interview with Susan Larkin below.

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Tags: 2026 NAB Show Broadcast Innovation broadcast software Digital Audio media technology NAB Show 2026 radio technology RCS
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Genelec, speakers, monitors, House of Music
Featured

Genelec fills the House in Warsaw

Featured

BYD adopts DTS AutoStage for global vehicle

Featured

EBU report tracks five years of radio

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Broadcasters renew push for U.S. AM radio

Featured

SwissRadioDay 2026 to explore programmatic radio, podcast

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