Canadian radio captures five times the listening time of ad-supported Spotify
In the latest RedTech Briefing, Omar Essack talks to Abhishek Sen, cofounder and CEO of NumberEight, a start-up focused on serving audio ads to consumers, relevant to what they are doing in a given moment.
Abhishek speaks about the future of audio advertising, what inspired him to focus on context, and demonstrates how existing data sources on mobile phones can make audio advertising more effective and therefore more valuable to both advertisers and consumers.
Watch it below.
