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A new book by tech entrepreneur Alexis Hue calls on radio broadcasters to overhaul their approach to digital or risk becoming irrelevant. “Radio’s Digital Transformation Playbook: How to Survive the Audio On-Demand Revolution” outlines a practical, tech-inspired framework tailored for the industry.
Hue, founder of Audiotiq and former co-founder of analytics platform Voxalyze — which is no longer active — argues that most digital strategies in radio fail because they focus on tools, such as apps or social media, rather than organizational change.
“Radio cannot afford to sit on the sidelines of the digital revolution,” writes Hue. “It must stop treating digital as a secondary channel or reluctant add-on.”
The book identifies three levels of transformation: strategic enablers (clarity, structure and data), structured experimentation, and deliverables such as content and audience development. Hue emphasizes the importance of active audience acquisition — a discipline he says is often overlooked in radio’s traditional broadcast model.
“Six months after launch, an expensive-to-produce format has fewer than a few thousand listens,” he notes, citing poor metadata, artwork and discoverability as key barriers to digital growth.
Drawing on his experience in startups and venture capital, Hue applies proven tech-sector tools, such as MVP development, growth funnels and experiment sprints, to the audio sector. The book includes practical resources such as self-assessment tools and audience acquisition templates.
“Digital transformation doesn’t require enormous budgets,” Hue writes. “But it requires courage.”
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