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Mentoring and Inspiring Women in Radio, Inc., a non-profit organization dedicated to advancing female leadership in radio broadcasting, in partnership with Beasley Media Group, will host a free digital sales webinar on Thursday, Sept. 19, at 4 p.m. EDT (10 p.m. CET). The event will feature three prominent leaders in digital media: Tina Murley, chief revenue officer of Beasley Media Group; Jenny Sutton, senior vice president of digital media sales and operations for Audacy; and Shannon Knoepke, market president of Townsquare Media, Minnesota.
The webinar will focus on the current digital sales landscape and management in today’s rapidly changing media environment. Topics covered will include:
- The growing importance of digital audio, including streaming and podcasting.
- Leveraging social media for audience engagement and revenue generation.
- Maximizing local digital initiatives.
- Best practices for impression-based selling, including pricing strategies and performance metrics.
- The role of third-party partnerships in driving success.
- Strategies for enhancing advertiser ROI through innovative digital approaches.
- The value of combining over-the-air and digital platforms to boost client returns.
“This webinar offers a chance to learn from top digital sales experts and gain insights to navigate the complexities of today’s media landscape,” said Ruth Presslaff, MIW board president. “We encourage everyone to join this educational event, which was expertly organized by Sheila Kirby and generously sponsored by Beasley Media Group.”
“We are excited to support this MIW webinar, highlighting the critical role digital plays in today’s media business,” added Caroline Beasley, CEO of Beasley Media Group.
You can register for this free digital sales webinar here.
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