Attribution, not reach, is the new currency that moves budgets
The survey also finds rising daily online audio use and broad adoption across age groups
Commercial radio increased its share of listening; BBC reported mixed audience results
Inducted on Oct. 22 at the Rainbow Room in NYC
Survey findings also highlight radio’s role in car journeys and advertising trust
Launched online in October 2025, the children's station attracted more than 3 million listens
One selected applicant will receive year-long coaching from an industry leader
The program pairs a rising digital sales executive with an experienced industry leader
Qualified applicants now have until Dec. 29 to apply for the year-long mentorship
The "Digital Sales Mentorship" program is open to US-based female radio and digital sellers or managers
The event is on Sept. 19 at 4 p.m. EDT
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France
