United Kingdom radio ratings collector Rajar’s 2024 second-quarter radio ratings release had Bauer Media Audio UK in a celebratory mood.
According to a release from Bauer Media Audio UK based on the Rajar report, “Bauer Media Audio UK has achieved another record reach of more than 24m weekly listeners tuning into its portfolio of owned and partner stations each week (+5.4% YoY).”
The release highlighted Bauer’s Hits Radio Network, Greatest Hits Radio, The Absolute radio Network, Magic Radio Network and The KISS Network as high flyers, according to the Rajar numbers.
Interestingly, according to the release, “Over a third of Bauer’s listening is now via connected devices including smart speakers, web and app, with a further 50% of listening on DAB. Bauer is also home to three of the top five digital commercial stations, #1 KISSTORY, #2 Absolute Radio, and #5 Absolute 80s.”
Bauer Media Audio UK Director of Audio Gary Stein said, “In a quarter where we rebranded 16 stations across England and Wales to Hits Radio, I’m delighted this has resulted in a record reach for Hits Radio and the wider network. It’s also great to see Absolute Radio Network hit new highs, and Ken Bruce continue to grow audience, with Greatest Hits Radio extending its position as the U.K.’s most listened to commercial station.”
Related:
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Bauer Media Audio UK launches new audio platform
Rajar Q1 2024 underscores shifts in U.K. radio
