Commercial radio reaches 12.4 million weekly listeners in Australia
United Kingdom broadcaster Bauer Media Audio UK has announced an image change to come in September in two of its U.K. properties, Scala Radio and Magic Chilled.
The new identities will be Magic Classical for Scala Radio, putting the soon-to-be former Scala into the “Magic” grouping, while Magic Chill will leave the Magic coven and join the Hits Radio network as Hits Radio Chilled.
Bauer Media Audio UK Director of Audio Gary Stein said, “As Magic Classical, Scala Radio will continue to bring its loyal listeners a playlist of familiar masters alongside contemporary classical music, whilst introducing the fantastic talent on the station to a whole new family of listeners.”
The announcement added, “There will be no team changes and current Scala Radio Content Director Nick Pitts will become content director for Magic Classical alongside his same role at Jazz FM.” No changes are expected for the future Hits Radio Chilled.
Related:
Bauer Media Audio UK launches new audio platform
Chris Doyle appointed CEO of Bauer Media Audio Ireland
Bauer Media Audio completes acquisition of SharpStream
