He brings experience building strategic partnerships at Google and Spotify.
ENCO Systems has appointed Shane Finch as sales director for broadcast and pro AV products. In this role, Finch reports to ENCO President Ken Frommert and is focusing on global sales and business development across all markets and product lines, as well as introducing ENCO’s automated workflow innovations into new business verticals.
With more than 40 years in the broadcast industry, Finch’s experience centers mainly around radio operations, balancing a mix of on-air personality and director-level management roles throughout his career. He later transitioned into the technology space as vice president, business relations for MusicMaster, ENCO’s longtime music scheduling partner, where he spent seven years focused on customer relations and new business development.
Working closely with ENCO during his time at MusicMaster, Finch says he noticed ENCO’s evolution beyond studio-based automation and playout.
“ENCO has long connected remote broadcasters to studio automation systems, and WebDAD extends this concept as remote broadcasting shifts from novelty to requirement,” said Finch. “Furthermore, their AI and software-driven enCaption and enTranslate systems present a springboard of new business opportunities for ENCO and its partners, with exceptional value and performance for all of our end customers,” he added.
“Shane’s experience with sales management and customer relations, along with his direct familiarity with ENCO’s technology and business culture, makes him a natural fit for this important role in ENCO’s continued global growth,” said Frommert. “We have always been impressed with his broadcast industry knowledge, and his customer-first mentality is a winning approach for business development in ENCO’s existing and emerging markets.”
Founded in 1983, ENCO specializes in in automated workflow solutions for radio, television and professional AV systems.