At IBC2024, we challenged tech manufacturers and suppliers to pitch their latest tech to our global audience within two minutes — the equivalent of a single bracket of four 30-second radio ads; that’s valuable airtime! Talking about something you’re passionate about for two minutes may seem relatively easy, but it’s harder than it sounds.
Most did well; some, far better than others.
Here, we hear from Ken Frommert of ENCO about SPECai, its AI-powered tool for radio account executives. SPECai allows them to create custom spec spots effortlessly using a mobile device, easily transforming ad sales.
You can watch the video here.
You can see the rest of the videos on our YouTube channel here.
These stories might interest you
Comrex enhancing remote contribution quality
ai|coustics explains using AI to enhance speech in broadcasts
