Canadian radio captures five times the listening time of ad-supported Spotify
At IBC2024, we challenged tech manufacturers and suppliers to pitch their latest tech to our global audience within two minutes — the equivalent of a single bracket of four 30-second radio ads; that’s valuable airtime! Talking about something you’re passionate about for two minutes may seem relatively easy, but it’s harder than it sounds.
Most did well; some, far better than others.
Here, we hear from Ken Frommert of ENCO about SPECai, its AI-powered tool for radio account executives. SPECai allows them to create custom spec spots effortlessly using a mobile device, easily transforming ad sales.
You can watch the video here.
You can see the rest of the videos on our YouTube channel here.
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