At IBC2024, we challenged tech manufacturers and suppliers to pitch their latest tech to our global audience within two minutes — the equivalent of a single bracket of four 30-second radio ads; that’s valuable airtime! Talking about something you’re passionate about for two minutes may seem relatively easy, but it’s harder than it sounds.
Most did well; some, far better than others.
Here, Peter Howarth of AEQ explains how the company is helping radio broadcasters adapt to market changes, enhance production and reach broader audiences with innovative solutions and new technologies. He emphasizes the importance of working symbiotically with broadcasters to achieve this.
You can watch the video here.
You can see the rest of the videos on our YouTube channel here.
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