Canadian radio captures five times the listening time of ad-supported Spotify
At IBC2024, we challenged tech manufacturers and suppliers to pitch their latest tech to our global audience within two minutes — the equivalent of a single bracket of four 30-second radio ads; that’s valuable airtime! Talking about something you’re passionate about for two minutes may seem relatively easy, but it’s harder than it sounds.
Most did well; some, far better than others.
Here, Lawo’s Johan Boqvist showcases two innovative products for radio applications and users: The new crystal broadcast console and the crystal Clear interface. The new crystal is a highly versatile console for on-air and podcast applications. The newly updated crystal Clear on-air control interface offers broadcasters an elegant and intuitive virtual control solution, designed to transform how radio content is created and delivered, whether in the studio or remotely.
You can watch the video here.
You can see the rest of the videos on our YouTube channel here.
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