RedTech Briefing: Abhishek Sen, NumberEight
Does context matter more than identity for advertising to be effective?
Breaking News
Also to announce multicasting capability
The software applies publisher-defined rules when DAI platforms lack the necessary delivery controls
The analysis challenges whether digital-only media plans provide sufficient scale
The July ranker adds commercial context to genre audiences and their buying behavior
One question can transform an ordinary opportunity into an unforgettable audience experience
Pollack will lead global growth and product development while retaining her iHeartMedia role
Does context matter more than identity for advertising to be effective?
Melding the best of Europe and Africa to boost radio in East Africa
Apurva Purohit discusses her rise to the top of India’s media industry, her leadership lessons and the future of Radio
Paul Cramer of Veritone discusses ways in which radio broadcasters can improve ROI for their advertisers
Radio Week organizers chat with Sarah Geeroms, Pietro Casati, Steve Shultis, Jay Martin and Gary Kline
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