The station has taken the opportunity of a studio revamp to go digital.
This week’s RedTech Briefing puts the spotlight on Chris Boyce, cofounder of Pacific Content.
He’s the former head of radio and audio at the Canadian Broadcasting Corp. and during this RedTech segment, Boyce provides unique insights into the relative strengths and weaknesses of on-demand audio vs. radio.
During his talk with Omar Essack, Boyce also offers tips on how radio owners need to think about their business to ensure a sustainable future.
Watch it below.