RedTech Briefing: Is Radio Advertising Effective?
Paul Cramer of Veritone discusses ways in which radio broadcasters can improve ROI for their advertisers
Breaking News
The new entrant has a significant advantage — a powerful FM network previously used by the state broadcaster
German public broadcaster chief Christian Hufnagel discusses how AI and personalization are reshaping audio content
IP-12 and L-8 consoles center two rooms
Beasley Media Group Detroit will air Michigan football, men’s basketball and men’s hockey on 94.7 WCSX-FM
Data show stable reach, but short-use scenarios like in-car listening are under pressure.
Paul Cramer of Veritone discusses ways in which radio broadcasters can improve ROI for their advertisers
Radio Week organizers chat with Sarah Geeroms, Pietro Casati, Steve Shultis, Jay Martin and Gary Kline
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