Thursday February 9, 2023

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Radiodays Europe announces latest speakers

The latest speakers cover a range of key topics

Genelec schools with HTWK Leipzig

As a university of applied sciences, HTWK Leipzig in Germany has created new immersive spaces with Genelec’s ‘The Ones’ series of three-way coaxial monitors

Featured Technology

DAB+ arrives in the French West Indies

i-médias Group, based in the Antilles-Guyane, has launched a raft of DAB+ stations in Martinique

Featured

Stretch Armstrong and Bobbito Garcia inducted into the Broadcasting Hall of Fame

The hip hop and popular culture legends will be inducted at NAB on April 17 in Las Vegas

Bauer Media Audio Portugal launches audioXi

The platform provides advertisers with access to an audience of more than 50 million monthly audio impressions, says the firm

Events Featured

NAB Show to feature new ‘Broadcast District’

It will be a broadcast experience in the West Hall of the Las Vegas Convention Center

RedTech Briefing: Is Radio Advertising Effective?

by RedTech Staff June 8, 2021 2 min read

Omar Essack of RedTech speaks to Paul Cramer, Veritone’s managing director of Broadcast Solutions, about how to best assess the performance of radio campaigns.

In this short but informative video, Cramer details how Veritone technology and specifically Attribute can demonstrate whether a campaign is effective in driving customer traffic.

He explains how the tool can help radio stations and their customers adjust ad campaigns in near real time by analyzing what’s working and what needs to change, such as ad length, ad placement and content.

Watch it below.