Monday May 16, 2022

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NAB Show 2022 a winner for Comrex

The company debuted Gagl, unveiled BRIC-Link III and took home an SBE award

Featured Strategy & Views

SABC upgrades studios in move to digital

The South African public broadcaster is modernizing studios across its 19 radio stations

Events Featured

Broadcast Technology Roadshow hits Glasgow

The roadshow includes Angry Audio, Vortex, Sonifex, Artel, Broadcast Radio and Cedar

Business Featured

AdTonos appoints Tony Moustakelis U.S. bus. dev. director

Moustakelis will help the company develop its presence in the U.S.

Business Featured

Group One appoints Tim Casey as Calrec customer support technician

Casey brings significant experience as a Calrec specialist

Featured Strategy & Views

Managing a radio station in the 21st century

How to cater to young listeners, and the secrets of using other tech to complement the radio offering

RedTech Briefing : Joan Warner, Commercial Radio Australia

by RedTech Staff February 25, 2022 2 min read

In the latest RedTech Briefing, Joan Warner, the CEO of Commercial Radio Australia explains the reasons for Australian Radio’s relatively strong performance even as many other radio markets around the world continue to decline in ratings and revenue.

Warner provides fascinating insight into two projects the Australian industry has been working on. First, a hybrid radio ratings measurement system that measures listening across FM/AM as well as streaming platforms and soon to include podcast listening.

[Watch all of our videos here]

Second, a soon to be released platform that will allow ad agencies to buy all commercial radio more easily. The platform is synchronized with every radio station’s inventory management system.

Watch the video below.