Beasley Media Group‘s 94.7 WCSX-FM, Detroit’s Classic Rock, will serve as the University of Michigan Athletics’ new flagship station under a multi-year broadcast agreement between Beasley Media Group Detroit, Michigan Athletics and Learfield’s Michigan Sports Properties. Learfield holds the exclusive multimedia rights to Michigan Athletics.
Beginning with the 2025 American football season, WCSX will air all University of Michigan football, men’s basketball and men’s hockey games. The agreement also includes coaches’ shows and related content. In addition, 105.1 The Bounce (WMGC-FM) will carry select women’s basketball games during the regular season and postseason.
Beasley says the agreement extends beyond game broadcasts to include digital and promotional activity across its on-air, online and on-site platforms. It plans to offer weekly features, interviews and other digital programming highlighting the university’s athletics teams.
Kevin Rich, vice president of operations at Beasley Media Group, said, “We’re thrilled to partner with the University and Michigan Sports Properties to bring top-tier programming and play-by-play coverage to fans across Southeast Michigan.”
Patti Taylor, vice president and market manager of Beasley Media Group Detroit, added, “Michigan Athletics has a long and storied tradition, just like WCSX, a heritage station with deep roots across Southeastern Michigan.”
Jennifer Cadicamo, vice president and general manager of Michigan Sports Properties, said, “For the first time in the Detroit market, Michigan fans can hear live coverage of all football, basketball and hockey on a regional FM signal with 94.7 WCSX.”
Doug Gnodtke, Michigan’s executive senior associate athletic director and chief of staff, said the new deal “strengthens our connection with fans and alumni in metro Detroit and across the state of Michigan.”
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