Beasley Media Group has launched KOAS-FM/105.7 Maxima, a bilingual station aimed at Las Vegas’s multicultural audience, with the tagline “Para Nosotros” — “It’s for Us.”
105.7 Maxima features Spanish-language announcers and imaging while offering a music lineup dominated by English-language pop hits from the 1980s, 1990s and early 2000s. Artists include Whitney Houston, Marco Antonio Solís, Madonna, Lionel Richie, Selena, Michael Jackson, Shakira, Alejandro Fernández and Celine Dion.
Beasley says the format was created specifically for the city’s bilingual and bicultural population. Chief Content Officer Justin Chase said, “This is an exciting new format for Beasley that was custom-designed for the unique bilingual audience in Las Vegas. With the positioning statement as ‘Para Nosotros,’ we are proud to be a new part of the Hispanic community in Las Vegas.”
Ronnie Glover, vice president and cluster manager of Beasley Media Group Las Vegas, said the station is “designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences.”
Cat Thomas, operations manager of Beasley Las Vegas, said, “Maxima 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community.”
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