Australian metro commercial radio ad revenue climbs in March

Commercial Radio Australia has announced advertising revenue for metropolitan commercial radio stations increased 3.2% in the March 2022 quarter, totalling AU$158.347 million up from AU$153.418 million recorded in the same quarter in 2021. Radio audiences in the major metros also reached a record high with 11.6 million listeners tuning in each week, up 2.5% since the same period last year.

CRA chief executive officer Ford Ennals said, “It’s great to see radio’s strong bounce back, with commercial radio leading the way achieving both record radio listening levels and steady revenue growth. This is a powerful message to advertisers that commercial radio listening is on the rise and more popular with audiences than ever, making it the most effective audio medium for advertisers wanting to reach audiences at scale.” 

Sydney’s revenue was up 5.1% year-on-year to AU$47.271 million in the March quarter, Adelaide’s grew by 3.8% to AU$14.041 million, Brisbane was up 3.1% to AU$23.740 million, Perth was up 2.6% to $20.269 million, and Melbourne was 1.7% higher at AU$53.026 million.

Ennals said the monthly revenue numbers in March were also up 24% from February.