Reaching out to listeners through an increasingly crowded, interconnected, digitized audio space takes more than experience in radio programming. For Joe D’Angelo, Xperi’s senior V.P. of broadcast radio, it requires partnering with those who have expert knowledge of metadata, an
Swiss French-language commercial station LFM has commissioned Belgium-based Brandy, a consultancy and production company that specializes in on-air branding, to produce 10 new tracks for the station’s morning show.
Brandy produced a hybrid package with original tracks for the morning show and jingles that were first composed for Joe and Radio 2 in Belgium, as well as three custom-produced tracks.
“Every track, every jingle, sounds like it was custom-made,” said Diederik Decraene, managing director at Brandy. “At the same time, everything forms a unified whole. That makes a hybrid production advantageous: it delivers a unique sound for a lower budget.”
With a national listening reach of 8.52% (Mediapulse 2021/2), LFM is the commercial market leader in French-speaking Switzerland.
“Brandy’s powerful jingles give LFM a strong emotional colouring,” said Fabrice Benedet, artistic director at LFM. “They became part of the original soundtrack in Suisse Romande.”