Swiss French-language commercial station LFM has commissioned Belgium-based Brandy, a consultancy and production company that specializes in on-air branding, to produce 10 new tracks for the station’s morning show.
Brandy produced a hybrid package with original tracks for the morning show and jingles that were first composed for Joe and Radio 2 in Belgium, as well as three custom-produced tracks.
“Every track, every jingle, sounds like it was custom-made,” said Diederik Decraene, managing director at Brandy. “At the same time, everything forms a unified whole. That makes a hybrid production advantageous: it delivers a unique sound for a lower budget.”
With a national listening reach of 8.52% (Mediapulse 2021/2), LFM is the commercial market leader in French-speaking Switzerland.
“Brandy’s powerful jingles give LFM a strong emotional colouring,” said Fabrice Benedet, artistic director at LFM. “They became part of the original soundtrack in Suisse Romande.”