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Genelec has tapped Audio-Technica France to handle the French distribution of its studio and AV loudspeaker lines. Gilles Pétrotey will join the Audio-Technica team to spearhead Genelec sales in the region. This new distribution partnership is effective March 1, 2021.
Audio-Technica already handles the distribution of Genelec products in the Netherlands and Spain. The companies note that this move further strengthens their relationship, which will also benefit from the three decades of pro audio experience that Pétrotey brings.
Pétrotey has previously held senior positions at Yamaha, Beyer, Lexicon and the TC Group. He then joined the Music Tribe organization to oversee Western European sales. He is an accomplished musician with a deep knowledge of many market segments and a wealth of industry connections in music recording, broadcast and AV installation.
His appointment enables Audio-Technica France to expand Genelec’s regional brand presence, embrace new business opportunities and both support and engage with local customers more effectively.
“To have the opportunity to be part of the Audio-Technica team in France, and to represent Genelec, is doubly exciting. Professional loudspeakers are a particular passion of mine, so the prospect of being involved with the undisputed market leader in this field is something I’ll relish,” commented Pétrotey.
“I’ve known Gilles for many years and have had the pleasure of working alongside him. I can’t think of anyone better qualified to be the face of Genelec in France, and with the professionalism of the Audio-Technica distribution team behind him, we look forward to a long and successful relationship,” said Genelec International Sales Director Ole Jensen.