Workflow automation and ad management for audio specialists Frequency has announced a new client partnership with YEA Networks, a High 5 Media company that creates, produces and syndicates more than 60 podcasts.
The network will take advantage of Frequency’s workflow automation tools, such as brand and campaign approvals in which hundreds of requests can be submitted to shows at the click of a button. Frequency says that by eliminating redundant work and injecting automation, its platform will empower YEA Networks to accelerate deal flow, close sales, and service more opportunities with ease.
Frequency’s platform for podcast networks is designed to standardize workflows to drive ad monetization at scale, boosting efficiency and revenue.
YEA Networks says it is on track to increase its podcast ad sales by adding new shows and brands.
“Frequency will be a pivotal partner in helping us grow our network and revenue,” said Shawn Nunn, president of YEA Networks. “As we scale our business, it will be impossible to rely on just email and Google Sheets to manage the volume of requests. Frequency provides must-have tools that standardize and speed up a traditionally manual, time-consuming process, enabling our teams to work smarter and faster.”
“Gaining operational efficiencies through standardized workflows is top of mind as networks pursue sustainable growth opportunities,” said Pete Jimison, CEO of Frequency. “With the right tools in place, we know partners like YEA Networks will elevate team performance to realize business goals and unlock new revenue.”