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The organizers of the WorldDAB Automotive have released the full program for the event on June 15 at Radio France’s head office, Maison de la Radio, in Paris and online.
The event, between 9 a.m. and 3.30 p.m., features four sessions with breaks for coffee, lunch and networking. There are a total of 16 presentations, including the following:
- Patrick Hannon, president of WorldDAB — Keeping broadcast radio prominent. The WorldDAB President gives an overview of the importance of maintaining (digital) broadcast radio’s prominence in the car and the latest trends and initiatives relating to the in-car audio experience.
- Sibyle Veil, CEO of Radio France — Why DAB+ is crucial for Radio France. France’s DAB+ roll-out is about to reach over 50% population coverage, with key autoroutes covered, and the first large-scale national marketing campaign will commence later this year.
- Jean Philip De Tender, deputy director-general and director of media at the EBU — Broadcast radio’s importance for Europe’s public service media. The EBU shapes the best regulatory and technological frameworks for its members, setting international technology standards and building strategic partnerships – including with Big Tech. The EBU Connected Cars and Devices group discusses challenges and opportunities in this area, and a priority for the EBU Radio Committee is to ensure radio’s prominence in connected cars.
- Jacqueline Bierhorst, WorldDAB’s vice president, in conversation with April Carty-Sipp, executive vice president of industry affairs at the National Association of Broadcasters — Radio’s prominence: The U.S. perspective. The NAB has focused for a long time on ensuring that the connected car of the future includes easily accessible AM/FM radio while supporting innovations to enhance the presence, appearance and overall position of radio in the connected car.
- Megan Lazovick, vice president at Edison Research — Understanding the in-car radio listener’s user experience. Lazovick will present insights from new research. The “cockpit of the future” means car manufacturers are investing in innovative technologies for new user experiences, and it is vital that radio is prioritized and remains prominent. WorldDAB has commissioned Edison Research to conduct a major study to understand the listener’s experience of using radio in the car.