AudioPressBox now available at BGS
Broadcasters General Store has added AudioPressBox to its line up to provide Dante enabled press boxes to its broadcast customers
Branding is essential for any radio station in a competitive market, but how about digital radio branding as branding for digital radio?
German consumer electronics and IT products manufacturer Technisat has come up with a clever idea to help customers promote their brands: branding promotional digital audio products for their listeners, key accounts and strategic clients.
The 35-year-old company has found a way to brand its wide range of digital audio products, including mobile and hi-fi component digital radio receivers, clock radios, and digital adaptors for car audio systems. The units can receive DAB+, internet radio, Bluetooth and audio streaming services.
Technisat can place a station’s brand on any of its units and set up the station as a preset, so when someone receives a unit and switches it on, the preferred station roars into life, with its branding front of mind.
