Australian broadcaster Nine has launched addressable data targeting across its digital radio assets.
To access Nine’s broader 20 million signed-in users, advertisers can target logged-in users across Nine’s radio stations, 2GB, 3AW, 4BC and 6PR. Nine says its audio is already delivering more than 10 million live streams each month, and that live digital streaming on connected devices is now fully addressable alongside its television assets.
Nine’s data capabilities will include demo, location, its segmentation product “9Tribes“ and intent segments from its data partners.
Nine’s chief sales officer, Michael Stephenson, said: “We have integrated the Nine Radio data into the broader Nine database of 20 million users, allowing us to understand the behaviors, interests and motivations of our digital audio listeners from their content consumption.”
Ashley Earnshaw, director of sales for Total Audio, said, “With more personalized and targeted advertising, we have a unique opportunity to drive deeper effectiveness and data-led audio solutions for clients.”