Outcome from radio attention research revealed
Study confirms live radio advertising increases brand choice by 20%
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Study confirms live radio advertising increases brand choice by 20%
Popular breakfast duo will host the Australian Commercial Radio Awards as radio audiences in Australia scale new heights
Learn why radio is strong in Australia, reasons for podcasting success, about the new hybrid audience measurement system
Nearly 12.1 million Australians now listen to commercial radio each week
Perth was the only metro that experienced a dip in revenue
Figures show encouraging growth in 18-24 age group
The first Australian CRA ceremony since 2019 will take place in October
Advertising revenues continue to show steady growth in Australian metro markets
The identity shift comes with greater emphasis on broader audio markets
John Musgrove has led research at SCA for 18 years
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