Ciaran Davis has been a director of the CRA Board since 2018
In this RedTech Briefing, Omar Essack speaks to Ford Ennals, who began as CEO of Commercial Radio & Audio (previously known as Commercial Radio Australia) in April 2022. He took over from Joan Warner who led CRA for more than 20 years.
During this wide-ranging conversation, Ennals discusses why radio continues to be a very strong audience magnet in Australia. He also explains the success of podcasts, including how advertising agencies in Australia are big supporters of audio on demand.
In addition, he provides insight into a new hybrid audience measurement system that is being trialed for the first time, as well as his vision for the CRA in the next 3–5 years. Ennals shares lots more informative details in this interview. It’s certainly one not to miss for radio and digital audio professionals
Watch it now!