CRA reports that commercial radio ad revenue for the five major Australian capital cities increased by 11.7% to AU$55.479 million in August compared to AU$49.653 million a year ago.
Sydney stations recorded a healthy 26.5% year-on-year increase in ad revenue to AU$16.889 million in the month. Melbourne stations grew 13.3% to $18.608 million, Adelaide stations were up 4.1% to AU$5.066 million, and Brisbane increased 2.9% to $8.258 million. Perth, however, was down 4.7% to $6.658 million.
CRA chief executive officer Ford Ennals said the travel, automotive and insurance categories were rebuilding advertising spend, which had contributed to the month’s strong growth in ad revenue. “We also saw direct and independent agencies spend increase during August,” he said. “Although we have not reached the revenue heights of pre-Covid days, advertisers recognize that radio is a cost-effective platform with high audience reach and engagement.”
The figures include agency and direct ad revenue.