Leveraging in-car analytics
Day 4 of RadioWeek looked at the opportunities data provides broadcasters
Day 4 of RadioWeek looked at the opportunities data provides broadcasters
The group managing director's career spans more than 35 years
Day 3 of RadioWeek explored one of the biggest technological shifts in broadcast radio
Registration is open for the event, which takes place in Kuala Lumpur, March 6–9
RadioWeek Day 2 discusses benefits, challenges of implementing this approach
Latest News
CRA reports that commercial radio ad revenue for the five major Australian capital cities increased by 11.7% to AU$55.479 million in August compared to AU$49.653 million a year ago.
Sydney stations recorded a healthy 26.5% year-on-year increase in ad revenue to AU$16.889 million in the month. Melbourne stations grew 13.3% to $18.608 million, Adelaide stations were up 4.1% to AU$5.066 million, and Brisbane increased 2.9% to $8.258 million. Perth, however, was down 4.7% to $6.658 million.
CRA chief executive officer Ford Ennals said the travel, automotive and insurance categories were rebuilding advertising spend, which had contributed to the month’s strong growth in ad revenue. “We also saw direct and independent agencies spend increase during August,” he said. “Although we have not reached the revenue heights of pre-Covid days, advertisers recognize that radio is a cost-effective platform with high audience reach and engagement.”
The figures include agency and direct ad revenue.
contributor
Australia Commercial Radio & Audio and GfK develop a hybrid audio measurement system
Results were mixed across metros
The Aussie organization is partnering with JB Hi-Fi to launch media campaign encouraging the giving of DAB+ radios for Christmas
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