Triton has released US podcast listening numbers for the period between July 31 and Sept. 3, 2023
Commercial radio ad revenue for the five major Australian capital cities increased by 0.7% to AU$48.916 million in July compared to AU$48.571 million a year ago, according to figures released today by industry body CRA.
Sydney stations recorded a 5.9% year-on-year increase in ad revenue to AU$14.690 million in the month. Perth stations grew 3.0% to AU$6.488 million, and Adelaide stations were up 2.0% to AU$4.424 million. Brisbane reported a 6.7% decrease to AU$7.138 million, and Melbourne was down 1.4% to AU$16.177 million.
CRA chief executive officer Ford Ennals said that although ad revenue had yet to rebound to pre-pandemic levels, good progress had been made in the calendar year to date, with revenue up 5% on 2021 and 27% for the same period in 2020.
“Metro commercial radio revenue growth has slowed in the first month of the new financial year to nearly +1% growth, but overall revenue remains +5% up year on year versus 2021. In these uncertain economic times, our clients and agencies recognize that radio advertising is more effective than ever, offering a highly flexible and affordable way to reach a large audience,” he said.
Last week CRA announced the launch of an Audio Planning Tool, powered by Nielsen’s Consumer and Media View audience data, one of the first in a suite of research initiatives the CRA plans to introduce over the coming months.