Studies link audio audiences with higher AI engagement
Radio and podcasts could be valuable channels for AI brands seeking engaged audiences
Breaking News
Westwood One’s Bouvard argues AM/FM fills media-plan reach gaps
The analysis challenges whether digital-only media plans provide sufficient scale
Canadian AM/FM radio accounts for 39% of ad-supported audio listening
Study finds broadcast radio leads YouTube and streaming services within Canada’s advertising-supported audio market
Tesla drivers still choose AM/FM radio over other ad-supported audio
The findings challenge assumptions that EV owners rely primarily on streaming and podcasts
MTM reports 70% radio reach among English-speaking Canadians
The MTM 18+ study examines how Canadians access broadcast audio across age groups and regions
Tech takeaways from 2024
This year saw remarkable developments in audio broadcast technology and some encouraging ones too
Mauritius Broadcasting Corp. modernizes with WinMedia
The Indian Ocean island nation may be small, but when its national broadcaster decided to modernize its radio studio infrastructure, the project demanded some big-scale thinking
The Innovators: New tricks for transmission technology
GeoBroadcast Solutions CTO Jean Paul Littleton sees a renaissance for the transmission ecosystem
The Innovators: Pushing content consumption wherever the audience may be
Consumers have more content choices than ever before. Xperi’s SVP of Broadcast Radio and Digital Audio Joe D’Angelo’s job is to keep them listening to radio.
A long-term radio spectrum vision
Radio spectrum management should consider both current uses and future business opportunities
