RedTech Briefing: Is Radio Advertising Effective?
Paul Cramer of Veritone discusses ways in which radio broadcasters can improve ROI for their advertisers
Breaking News
Adthos Launches Free Ad-Server for Radio
Ad sales platform allows digital audio and radio to be sold in an integrated campaign
United States: New Radio Creative Spots Rise in April
New creative reflects the pandemic/post-lockdown priority shifts in Americans
Netherlands: Digital Radio Advertising Led Spend Growth
RAB announced that net advertising spend increased by 2.3% in the first quarter of 2021
Acast Launches Sponsored Stories
New opportunity offers podcast advertisers longer, dynamically inserted spots for storytelling
Targetspot Expands in Nordic Countries
Signs agreement with Bauer Media Audio to cover Denmark, Finland, Norway and Sweden
Switzerland: DAB Home Radios Now Host Ads
Display advertising on DAB radios expands from cars to homes
Report shows podcast advertising is “Pandemic Proof”
Westwood One and Magellan AI look at 2020 stats
Adelicious Adds Flexibility to Podcast Advertising
Service provides targeted ads to podcasts
Var Promotes Power of Radio
Organizes campaign highlighting the effectiveness of ad campaigns on radio and other audio platforms
