Wheatstone unveils Audioarts Voice1 processor
The company expands its range of processors with Audioarts Voice1 at the 2023 NAB Show
The company expands its range of processors with Audioarts Voice1 at the 2023 NAB Show
In our main double feature, we meet both the outgoing and incoming top executives for India's Mirchi
The Finnish company has created full immersion with a 9.1.6 system in a luxurious, yet challenging, private home cinema
The BBC has been using CGI’s dira! software for more than 20 years — a long-term relationship that has seen significant change and its fair share of challenges
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Cumulus Media’s Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
The data showed that despite a dip in April, advertising recovered and even surged during the pandemic.
According to the report, March 2020 was a strong month for podcast advertising with a record number of ad detections. When the pandemic intensified in April, total ad occurrences dropped, but immediately started rebounding. By May, the number of unique podcast advertisers was nearly back to pre-pandemic levels.
Ad volumes grew each month throughout the summer and exploded in September. Compared to January 2020, September 2020 total podcast ad occurrences were up 58%. September 2020 saw a record 855 advertisers, an increase of 42% from April.
The study shows that depending on the network, advertising can represent 23% to 27% of programming. According to Magellan AI, advertising represents about 5% of podcast program content.
Throughout 2020, the average number of ads per podcast hovered slightly under three ads. In September, the number of ads per podcast jumped to 3.3, a 22% increase from April.
contributor
In our main double feature, we meet both the outgoing and incoming top executives for India's Mirchi
The list includes some of the U.K.'s top podcasters
When it comes to podcasting, using a story format demands a writer’s eye and a broadcaster’s ear.
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