Leveraging in-car analytics
Day 4 of RadioWeek looked at the opportunities data provides broadcasters
Super Hi-Fi has announced a partnership with Trinity Audio. The new partnership launched with news publishers McClatchy and Miami Herald to convert their text-based news articles into highly produced content designed to drive increased user engagement and revenue.
The companies say the partnership makes it simple for news publishers to offer end-to-end flash briefings across all major platforms and smart speakers, with Trinity Audio’s text-to-speech, editing, and distribution products covering every stage of the audio journey from creation to distribution. Super Hi-Fi’s automated production AI will transform these stories into fully-produced experiences consumers can listen to at home, in the car, or on their smartphones.
“As the market shifts to more consumption of audio content such as podcasts, and smart speakers become more ubiquitous, the experience of consuming news needs to improve for publishers to stay relevant and profitable,” said Zack Zalon, CEO of Super Hi-Fi. “Working with Trinity Audio, we can now literally lift the story off the page and deliver it as a compelling, fully-produced sonic experience.”
“Adding an audio dimension to content has shown to increase the number of loyal readers, their engagement, and the revenue by 10–12%,” says Trinity Audio founder and CEO Ron Jaworski. “Super Hi-Fi’s technology was the secret sauce we wanted to complete the audio experience to the full, enhance audio content and open the door to new distribution channels with major audio platforms.”
