Sven Lardon is a key member of the digital audio strategy team at Belgium’s Dutch-language public broadcaster, VRT.
VRT is well-known for its investment in research and development, helping to deepen its understanding of media consumption behavior and what this means for the strategy of its broadcast assets.
In this RedTech Briefing with Omar Essack, Lardon enlightens RedTech’s global audience of radio and audio professionals about the VRT’s view on how the business of audio is evolving, as well as the steps the broadcaster is taking to remain relevant to audiences, both young and old.
Watch it below!
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