Commercial radio reaches 12.4 million weekly listeners in Australia
In RedTech Magazine January/February 2024, we carry the theme of the people at the center of what we do — those listening to what we create and those who make it possible. Our cover story embodies that — José Luís Ramos Pinheiro discusses the roles of the audience, talent and management in how Portugal’s Rádio Renascença adapts to changes in the broadcasting environment.
We also find out how technicians make broadcasting possible from one of the world’s most inhospitable places and modernized a scattered broadcast infrastructure; learn how stations can respond to the shortage of broadcast engineers; visit stations keeping cultures alive; discover how tech can pinpoint listener behavior; understand why podcasts are a renaissance for radio content creators; and discover how radio saves lives. In addition, Graham Dixon profiles a broadcaster placing staff at the command of responsible Generative AI.
Our Tech Focus section also charts some of the most exciting technology at the epicenter of today’s content creators — the studio.
Technology might be changing the way we work and unlocking exciting opportunities, but it’s people who give a reason for what we do.
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