Read RedTech Magazine Jan/Feb 2024
Portugal’s Rádio Renascença adapts to change, tech pinpoints listening behavior, broadcasting from inhospitable places, responsible GenAI, and more
Breaking News
The research shows radio reaches up to 90% of the population in key markets
Broadcast industry vet Rich Redmond joins in
Einar Logi Vignisson on how Iceland’s public broadcaster stays adaptable, supports local music and maintains strong ad revenues
It is aimed at radio manufacturers, regulators and broadcasters
Technology, implementation progress and more to be discussed
The goal is to enhance ad targeting for audio streams
Portugal’s Rádio Renascença adapts to change, tech pinpoints listening behavior, broadcasting from inhospitable places, responsible GenAI, and more
The private, commercial radio station uses the firm’s range of codecs to reach listeners
Read about how stations like RTL Deutschland in Germany, Radio Renascença in Portugal, AirZen in France and VivaCité Namur in Belgium are using clever tactics and technology to stay ahead of the curve
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