Radio Hamburg, one of Germany’s largest commercial radio stations, has selected Super Hi-Fi‘s Program Director AI radio operating system to power its digital evolution in the country.
Radio Hamburg is owned by a group of radio companies, including Axel Springer SE, Bauer Media Group, RTL, and others. It is known for its popular Hot AC format, mixing global hits with German pop music. The station says it will continue expanding on its recent success with new digital formats.
Current stations such as Caravan.fm, designed for road trips and camping, ‘Neue Musik,’ focused on emerging German hits, and ‘Malle Für Alle,’ a non-stop party and singalong station, have already shown great success. Radio Hamburg will leverage Super Hi-Fi’s Program Director to continue expanding with new formats.
“We are honored to be able to support an iconic radio station and brand like Radio Hamburg,” said Super Hi-Fi CEO Zack Zalon. “Together, we will continue expanding on the richness and heritage of their amazing programming while helping them continue to innovate with new formats that captivate today’s listeners and expand the audience to the next generation.”
Patrick Bernstein, CEO of Radio Hamburg, said, “Super Hi-Fi delivers world-class technology, which is perfect for helping us experiment and refine new concepts and ideas with a fraction of the effort that it’s taken in the past while delivering on the incredible programming and production our listeners demand.”
