Brussels-based jingle house Brandy created a new jingle package for Media One Group's LFM in Lausanne, Switzerland
Few advances in technology have shaken the audio broadcast sector more than the catalytic impact of generative artificial intelligence. It’s not only the speed and scope of its advance that is astonishing but also that AI is, to a large degree, an unknown entity. Hence the need for this exploration.
Over the last six months, multiple players in the audio broadcast sector reached out and asked us to compile a detailed takeaway snapshot of generative AI’s impact and opportunities. What we learned was both exciting and sobering.
First, AI’s impact is beyond content creation. It is already finding a firm foothold in curation, production, presentation, marketing, sales, distribution, user engagement, analytics, transmission and the multiple components of the listener experience.
Second, while all this has benefits, it also carries consequences, many of which are unknown and may arrive at our door without warning.
Third, the audio broadcaster sector boasts remarkable people and organizations doing amazing things with AI and are excited to share what they have learned. Generative AI is new, powerful and gaining momentum. Within these pages, you will discover how its progress can help you and your teams.
Embrace it, but do so wisely.