The podcast platform Acast has released its latest annual podcast report, Podcast Pulse 2025.
Good news for podcast pros, according to Podcast Pulse 2025, podcast listeners and viewers like you. And that means advertisers and marketers should like you as well.
Acast commissioned U.K.-based research consultancy Differentology which polled 2,600 podcast listeners in the United States, Canada, Mexico, the United Kingdom, Ireland, Germany, France, Norway, Sweden and Australia in August of 2025.
Additional data came from polling 137 Acast-based podcasters and 200 “global marketers and advertisers.”
Lots of data on lots of things. Some of it apples and oranges and some conclusions are a bit of a reach but there is a recognition that podcasts are here to stay and they offer a lot of opportunities. They have loyal and predictable audiences which should get the attention of advertisers and marketers.
The whole Podcast Pulse 2025 can be downloaded here.
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