French multimedia group NRJ Global has chosen the Manadge platform, owned by Triton Digital, to track and optimize its direct and programmatic advertising revenues. The platform will allow NRJ Global’s sales and sales administration teams to automate commercial tracking and integrate with its customer relationship management system.
Clément Berthet, deputy general manager in charge of digital at NRJ Global, said, “The tool and features offered by Manadge allow us to work with financial data that is reliably and easily readable. Furthermore, it is always a pleasure to communicate and work with their teams.”
The sales administration references of NRJ Global’s multimedia clients have been integrated into Manadge, matching with advertisers active in digital channels, especially programmatic advertising. This integration allows the data to be seamlessly fed into NRJ’s CRM system, automating the management of tasks related to inventory monetization.
Alexandre Rifflard, director of market development EMEA at Triton Digital, said, “The Manadge platform is built with the evolving business needs of publishers. With our easy-to-use technology, NRJ will be able to seamlessly track revenue, create more sales opportunities and increase monetization efforts as it continues to grow and reach new audiences.”
Triton said that Manadge provides unbiased reporting that simplifies the tracking of advertising revenues. The platform is integrated with over 60 supply-side platforms and ad servers and offers analysis and comparison dashboards, along with key performance indicators for programmatic market participants and direct orders.
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