With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
In March, Croatia’s public radio broadcaster HRT was forced to begin working remotely on very short notice due to the COVID-19 pandemic. In order to ensure programming continuity and that its 40 home-based producers had access to material, HRT’s archiving department contacted archiving specialists NOA GmbH.
Like most broadcasters, HRT producers weren’t able to physically create new programs during lockdown so they were required to repurpose content. This meant they had to retrieve audiovisual material from the archives and repackage it for their listeners. Unfortunately, the broadcaster didn’t have the necessary web licenses that would allow them remote access to the repertoire.
“We actually could have never imagined that one day we would ask our producers to work from home. The surreal setting found us completely unprepared,” said a HRT representative of the archive department. “Fortunately, NOA was there to lend a hand by providing us with 40 temporary web licenses for free.”
The entire scenario was unprecedented for HRT and its staff as it was for everyone else around the world. And to make matters more complicated, the broadcaster didn’t have extra budget to invest in these web licenses so they could remotely access NOA’s mediARC asset archive management system located at HRT headquarters.
“We were really glad we could help HRT in completing their production tasks by allowing 40 creatives to be connected through our web license,” added Christophe Kummer, NOA managing partner. “The unparalleled storyline has driven so many industries to opt for online tools and in this case the in-house approach was the best one.”
NOA’s mediARC AAM solution delivers comprehensive media content description with its advanced metadata tools. It allows users to enrich legacy essence with content-related information and store it inside a central repository, where it will remain for many years.